The Italian Job – WIN a cut and Sens.Us colour

Icon The Italian Connection Salon, Newton Road, Mumbles

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Sens.Us has created a colour revolution and Icon Italian Connection is offering one lucky reader the chance to win a cut and an amazing high-performance colour. 71 Icon pic 2

Italian company Sens.Us is dedicated to creating products that not only produce stunning shades but respect the scalp, hair and the environment.

Based in Tuscany, the company takes its inspiration from the intense colours of the natural landscape and it uses ingredients such as honey, sunflower, rose hip, and juniper to produce brilliant multidimensional results and just as importantly the treatments are also ammonia and PPD-free.

“The colours are natural and work so well for our clients’ hair, complementing and boosting scalp and hair health,” explains Lisa Diana of Icon, “plus we love the fact that they are environmentally responsible too.”

With over 80 shades available, Sens.Us can lift colour by up to four tones and completely covers grey and white hair, and Style Director Kirstie Morris and Colour Technician Gina Deal have just returned from a three-day training event at the Sens.Us Training Academy in Tuscany to find out more about its latest innovations.

Kirstie said: “I was so impressed at the care everyone at Sens.Us takes creating colour as well as continually developing optimal colouring techniques. It is all part of why our clients love the results.”

Gina adds: “Their ranges are hand-weighed and hand-mixed, they are passionate about their products and results which is why the company and its colours are a perfect fit for us here at Icon.”


To win a cut and Sens.Us colour at Icon Italian Connection at 83 Newton Road in Mumbles, simply answer the following question:

Question: What chemicals does Sens.Us colour treatments avoid using? Ammonia and …?

Answer: Send your answer to, with your name and contact telephone number before April 30th.

Competition winner will be contacted by May 7th.

T’s & C’s: Entrants must be aged 18 or over. Prize will be drawn by an independent person. One entry per household. Decision will be final and no correspondence entered into. The prize is as stated, is not transferable and no cash or other alternatives will be offered.


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