If you’ve ever driven through Tycoch Square, you’ve probably seen the distinctive swan logo with what appears to be a rising sun behind it, which on closer inspection reveals itself to be a gleaming CD. You may even have seen the yellow SwanCD car zipping around the city on call outs. What you may not know is SwanCD Computers is celebrating twenty-five years in business this year, and founder Dr Gareth Smith (above right) can hardly believe where the time has gone:
“I founded the business in February 1997 when I was a PHD student at Swansea University.
It’s hard to believe now, but at the time CD writing technology was in its infancy and I saw a gap in the market. The logo and the name came from there and over the years I’ve thought about changing or updating it in some way, but our customers always say, no, don’t touch it, people are very attached to the logo. I´m happy because everyone knows who we are, and where to find us.”
Although the business started with CDs it soon progressed to any-thing and everything computer related. Recommendation spread by word of mouth, and after deciding to specialise in computer sales and repair Gareth found himself facing such high demand for his services that he took on permanent staff and the company moved into its first shop in 2000 (left). Further growth saw the business move in 2007 to its current location at 38-40 Carnglas Road, Sketty (above left).
Fast forward to 2022 and the demand for SwanCD services continues to grow. The company serves thousands of customers in Swansea and beyond, including home users and businesses, from SMEs to large corporations including dentists, opticians, care homes, solicitors, accountants, manufacturing industries and more. They offer popular maintenance contracts for businesses as well as a range of services for home users. When asked about the business’ success Gareth said:
“Customers want to know who they are dealing with. We’re a small team and I’m still fully involved in all aspects of the business. We build trust because we’re open with people, offer a reliable service, and never try to oversell. Every client is important, we treat everyone with the same courtesy and customer service, and I think that shows in how many customers come back to us time and again.
“We are a one stop shop for all your IT needs. We offer everything from PC and Mac sales and repair, servers wired networking, WiFi and telephony to bespoke IT solutions. If we can help, we will.
“First and foremost, we are grateful to be here, especially after the last couple of years of the pandemic and I want to thank our customers for helping us get this far. I also have to thank all the SwanCD staff past and present for their excellent work. We’re proud to serve our customers and I hope we keep on giving them the best service we can for many years to come.”
Contact SwanCD Computers on: 01792 521158; firstname.lastname@example.org